Cinderbloc Studio — A beautiful, minimalist-inspired shoot

Taupe and blush roses in a minimalist floral installation rustic industrial natural light wedding venue Victoria, B.C

When Cindy, of Middle of Love Photography, asked if I would be a part of this styled wedding shoot at Cinderbloc Studio, it was a resounding YES. Among details such as colour palate and floral elements, we discussed the importance of local small businesses supporting each other by creating opportunities to experiment with our craft to further each other’s exposure as wedding vendors in the community.

Victoria has some major players in the wedding industry, and rightfully so! They have worked endlessly to establish a brand, have years of diverse weddings in their portfolios and have landed contracts with desirable Victoria wedding venues and vendors. I sincerely celebrate their success and continued growth!

I recognize that in order for us up-and-coming floral designers, photographers, planners, and catering companies to also grow, we need to create these opportunities to come together and build collaborative content and awareness around our own brands!

Want to book a local florist? Click here!

Please enjoy these beautiful moments from Cindy’s styled shoot.

One thing I like about photoshoots, that sets them apart from designing floral installations at wedding venues, is that I get to take my time and absorb the process. Weddings are fast-paced, high tension and demand a lot of on-the-fly problem solving; at a photoshoot, I come early, am able to fiddle endlessly and experiment with new designs that I have been dreaming about for months.

Taupe and blush roses in a minimalist floral installation rustic industrial natural light wedding venue Victoria, B.C floral designer

This gorgeous wedding cake, designed by Allison Shelrud came as a delicious blank canvas. I was free to make floral additions and decided to honour it’s simplicity with minimal yet thoughtfully placed roses, petals and rusucs.

This bridal bouquet was quirky, to say the least. Wide and unstructured with a gentle cascade, we experimented by holding it right side up and upside down, both of which I think looked lovely. I plucked the roadside ‘Princess Victoria Louise’ oriental poppy the night before and give her room to find her own place in the design; I love how, as they open, poppies claim their space, gently pushing aside other petals.

Erika and Drew were stunning; light-hearted, natural and obviously very much in love!

Taupe and blush roses in a minimalist floral installation rustic industrial natural light wedding venue Victoria, B.C

Photography & styling | Middle of Love Photography
Venue | Cinderbloc Studio
Dress | Shades of White
Hair | Jessica Ramsay at Shampoo Hair Bar
MU | Artistry by Alexa
Cake | Allison Shelrud Cake Design
Real couple | Erika & Drew

Sarah Scott